Building a website for mobile devices was unheard of in the early days of the Internet. Consequently, today the most sites on the Internet are not mobile device ready.

Webpages optimised to fit large screens alone will not be easy to read on a smartphone. That practice can only deliver a very poor experience for the mobile user.

Of course, the Mobile device offers scrolling, swiping, and pinching facilities, but is that really the best experience for your visitor?

95% of Australian businesses do not have a website for mobile devices

Building a website for mobile devices gives your business the edge

Mobile internet usage has grown 300 per cent in 3 years. In 2013, more people will be browsing on their mobile device than using their desktop.

In Australia, building mobile friendly website will give you a competitive edge, because 95% of Australian businesses still do not have a website for mobile devices.

What are the consequence of not having a website for mobile devices?

  1. 40% of your mobile visitors will go elsewhere
  2. Mobile visitors will be less likely to contact you or uses your services
  3. Your mobile visitors will not recommend your business to others

Think Website for Mobile Devices first

Building a website for mobile devices used to be an ‘After thought’. Today, businesses are being encouraged to ‘Think Mobile First’. That is, to think about building a a website to meet the requirements of mobile devices first and then the desktop.

This makes sense only if you consider the huge shift from desktop to mobile internet browsing. So what does this mean?

Well, your first consideration when planning your new website is now how will your content look when it contracts or expands to fit the different screen sizes.