The evolution of web technologies has led to the availability of many products and services offering good looking designs. The big question is do they create successful web sites?
Despite it being easier today that at any time to acquire a website, good webpage design still eludes the majority of sites on the web.
So what makes a really good webpage design?
- Search Engine Optimisation (SEO) to bring website traffic
- Conversion Optimisation to turn your traffic into customers
without traffic or conversion
Good web design focuses on meeting objectives, not the packaging
Good Webpage Design has Search Engine Optimisation integrated, rather than add it as an afterthought.
No site can be successful if no on goes there. Similarly, no site can succeed if your visitors don’t do anything. This is why its should also be optimised for conversion.