1.People don’t buy your products, or your services
They buy the benefits that your product or service promises. That is, how it will make their life better by making their problem smaller.
2.Visitors should instantly know they’re in the right place
Make it clear what you do, who you do it for, why you’re different and what the next step is. The alternative will be that you lose them.
3.Every page should direct your visitors toward a goal
Whether its contacting you or visiting another page, you should always give your visitors a reason to take the next step with a call action.
Its you know how people in your your market are searching for your offering, and also how tough the competition is. Knowing this will put you ahead of 90% of all small business websites.
5.Getting on page one of Google is critical
98% of searchers will never go past page one of Google’s search results. So if you’re not on page one of Google, your small business might as well be invisible.
6.Claim your Google, Bing, Yahoo local business listings
Don’t miss out on free traffic! This is especially vital for local small businesses who want to get found.
7.Google does care about what you say about your site
Google cares more about what everyone else says about it. This is why getting other websites to link to your site is vital for your business.
8.Track your website’s visitors
The only way to make informed decision that will improve the performance of your website, is to analyse your website’s statistics to learn what is working and what is not working for you.